About
The Footbridge Beach Motel, located just a few blocks from the famed Footbridge Beach is nestled in the midst of beautifully maintained grounds and gardens. With a variety of activities available from relaxing at the beach to fishing, golfing, hiking, sea kayaking and of course a great selection of restaurants close by, it has become a staple of the Ogunquit community for many decades.
Getting Perspective
Under new ownership since early 2018, there have been plenty of upgrades, including a completely renovated interiors with new beds and more…all that enhance the experience for visitors who come from all over the United States.
Like many other businesses that have been around for a long time, the old website did very little to promote the business and inform potentially new visitors of all that it has to offer. In fact, it’s fair to say that it was pretty much non-existent, which of course had a severely negative impact on long-term growth of the business.
In today’s corporate world, without an effective digital presence, people can easily find scores of other opportunities. As such, this exquisite motel had very little control over their growth initiatives.
Integrations & Skills
Website Design- Paid Advertising
- Interactive Map
- Mobile Accessibility
- SEO & Analytics
Prototyping
Structural Changes
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Highly detailed information about the different types of suites and associated accommodations along with photos and virtual tours.
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Photos and drone fly-over clips of the general motel grounds
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An available directory of all the nearby activities and attractions
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A listing of all the amenities available while visiting the motel
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A blog which goes into more detail about many of the categories above
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Customer testimonials which enhance social proof
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And a fully integrated booking service that syncs with TripAdvisor and other similar services
Bringing It All Together
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A fully responsive website design, which allows prospective visitors to easily get the information they need regardless of the device they use: Desktop or laptop computer, tablet or mobile device
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A website with a more modern look, along with an interactive map each which allows for more efficient user interaction
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Additionally, they are now able to update their own website without the need to wait or pay for outside services
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A paid ads program that improved their cost per conversion by 400%, meaning that they are now paying less than 25% of what they previously paid for a conversion. Additionally, in this area, their conversion rates have skyrocketed to OVER 80%!!!
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Newsletters are now sent out periodically with special offers and discounts, increasing interest and traffic to their site
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Active management of their Social Media platforms for better customer engagement
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We continuously provide security updates to prevent malware and hacking of their site
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