What are the key elements of a good website?

A high-performing site must go beyond aesthetics to focus on performance and credibility. Every successful site needs to build trust through social proof (reviews, certifications, and awards), convert visitors by providing clear primary and secondary calls to action (CTAs), and drive consistent traffic to your offers.

What should every website planning strategy include?

A comprehensive website planning strategy should act as a blueprint for your digital growth. It must include a core business breakdown, in-depth audience and demographic marketing research, and a rigorous competitor analysis that aligns your specific ROI goals with a defined project scope.

When does it make sense to start with a website planning strategy?

A formal website planning strategy is ideal for established small businesses (5–50 employees) with a lagging online presence. If your business suffers from low page content or weak on-site conversions, a strategy phase aligns your offer with user intent before a single line of code is written.

How long does it take to complete a website planning strategy?

On average, a thorough website planning strategy takes 4 to 6 weeks to complete. This timeframe allows for deep-dive research, stakeholder interviews, and the development of a comprehensive roadmap that ensures your website launch is successful and scalable.