What are the key elements of a good website?

A high-performing site must go beyond aesthetics to focus on performance and credibility. Every successful site needs to build trust through social proof (reviews, certifications, and awards), convert visitors by providing clear primary and secondary calls to action (CTAs), and drive consistent traffic to your offers.

What should every website planning strategy include?

A comprehensive website planning strategy should act as a blueprint for your digital growth. It must include a core business breakdown, in-depth audience and demographic marketing research, and a rigorous competitor analysis that aligns your specific ROI goals with a defined project scope.

When does it make sense to start with a website planning strategy?

A formal website planning strategy is ideal for established small businesses (5–50 employees) with a lagging online presence. If your business suffers from low page content or weak on-site conversions, a strategy phase aligns your offer with user intent before a single line of code is written.

How long does it take to complete a website planning strategy?

On average, a thorough website planning strategy takes 4 to 6 weeks to complete. This timeframe allows for deep-dive research, stakeholder interviews, and the development of a comprehensive roadmap that ensures your website launch is successful and scalable.

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We do more than just build websites. We provide the marketing knowledge and expertise to grow your business.

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We love building websites.

There’s something very satisfying about working to create a website that not only looks good, but helps our clients solve real problems for their business.

I devote everything to my web projects, because it takes a lot to get it right. For this reason, I work selectively on projects that excite me – The projects that I feel have a true chance at success.

If you would like to chat about working together on your upcoming project, there are a few things I’ll need to know about you first.

First things first, we must be connected on LinkedIn. If we haven’t connected yet, ask one of our common connections for an introduction.

Once we are connected, I’d like to hear more about your project. If we seem like we’re a good fit and I feel I can truly help your business, then I’ll get in touch to discuss next steps.

I’m looking forward to learning more about your project.

Project Application

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Step 1 of 5

Purpose

This is your opportunity to tell us why you need a website and what the website should achieve. The more information you give us here, the better the solution we will be able to provide. Ignore any questions that are not relevant.

Business Snapshot

Name*

First Last

Email*

Phone*

What’s the name of your company?*

What does your company do? What are the products and services you offer?

Who are the decision makers for this project?

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What budget have you allocated for this project? Be honest and we will tell you what we can and can't do.

What Are We Doing?

Give us your main reasons for needing a new website.

It's helpful to set SMART goals as it keeps all of us on the same page and moving in the same direction. IE: Goals that are specific, measurable, achievable, relevant and time-bound.

With this in mind, what are the top 5 business needs of your new website?

EG: 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 months

Goal #1

Goal #2

Goal #3

Goal #4

Goal #5

Is there anything about your current site that serves the business well and if so, why?

Who Are We Doing This For?

Tell us about your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?

What are the top 5 reasons your ideal customer will visit your website?

EG: research product information, get contact details, ask questions about services, pricing

Design Concept

How do you want people to feel when they interact with your brand? Safe and secure, edgy and excited, exclusive and cool, like they belong?

Do your competitors have websites? If so, list them here so we can make sure yours is better :)

Tell us about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working?

Are there any other websites in particular that you like the design of? Why?

What Does Success Look Like?

If we were to be celebrating a successful website strategy in 12 months time, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.

Anything else you want to get off your chest?

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