What are the key elements of a good website?

A high-performing site must go beyond aesthetics to focus on performance and credibility. Every successful site needs to build trust through social proof (reviews, certifications, and awards), convert visitors by providing clear primary and secondary calls to action (CTAs), and drive consistent traffic to your offers.

What should every website planning strategy include?

A comprehensive website planning strategy should act as a blueprint for your digital growth. It must include a core business breakdown, in-depth audience and demographic marketing research, and a rigorous competitor analysis that aligns your specific ROI goals with a defined project scope.

When does it make sense to start with a website planning strategy?

A formal website planning strategy is ideal for established small businesses (5–50 employees) with a lagging online presence. If your business suffers from low page content or weak on-site conversions, a strategy phase aligns your offer with user intent before a single line of code is written.

How long does it take to complete a website planning strategy?

On average, a thorough website planning strategy takes 4 to 6 weeks to complete. This timeframe allows for deep-dive research, stakeholder interviews, and the development of a comprehensive roadmap that ensures your website launch is successful and scalable.

Meet Our Team

Custom Websites With Increased Sales & Leads

FREE STRATEGY SESSION

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Kyra Seay

Projects Manager
Kyra Seay is the Projects Manager at Creative Canvas, supporting the company’s leadership and creative team with the management and execution of operational and marketing projects. Kyra studied social entrepreneurship and innovation at the University of Iowa, where she discovered her passion for creating transformative inclusive experience for others.

Barbara Olivo

Administrative Assistant
My name is Barbara, I’m handling the Administrative tasks in Creative Canvas from email management, uploading blog posts, content research to lead generation. I have years of experience in the customer service industry prior to entering the freelancing world. My free time is mostly spent with family and friends and doing outdoor activities like mountain hiking and running. I love taking on new tasks and is always on the hunt for new adventures.

Kiley Murphy

Creative Director, Founder
Kiley is the Jack of all trades when it comes to Creative Canvas. Utilizing his educational experience and industry expertise, Kiley helps in delivering websites that bring results for his clients. In his free time, Kiley enjoys snowboarding, biking, swimming, camping, and taking road trips with his closest friends and family.

Aaron Stevens

Online Marketing, SEM, SEO
Aaron is a front-End Web Developer who enjoys WordPress, UX/UI exploration, CSS & HTML. Aaron has over 15 years of experience working as a webmaster, web developer, and web designer. Some of his favorite programs include Adobe Photoshop, Dreamweaver, Illustrator, InDesign, Edge (yes flash is dead). Aaron specializes in Search Engine Optimization, Social Media Marketing & Advertising, Online ads on Google Ads and Bing.com, as well as Yahoo’s adCenter.

Azizul Haque

Front-End Developer, jQuery Plugins
Azizul has over 8 years of extensive working experience in HTML, CSS, Bootstrap, JavaScript, jQuery, Responsive Designing, PHP, eCommerce, and MultiLingual WordPress themes. He can turn any Photoshop file into a pixel-perfect website, and enjoys the challenges that come along with custom website projects.

Efrain Lemus

Web Designer & Developer
I love the challenge that coding brings into my life and strive to consitantly improve my skills as a marketer, allowing myself to link the gap between good design and an online presence that drives results.

Randall Hurt

Strategy Planning & Social Media Marketing
Randall Hurt is a certified knowledge broker his principle areas of expertise, spanning a 27+ year career are coaching, team building, budget creation and effective management, strategic planning and growth initiative execution. Randall has been contracted by and facilitated training and/or operational support for many for profit (US Bank, American Airlines, and Anita Dee II Cruises) and not-for-profit (Lutheran Churches of America, New Life Covenant Southeast, Alpha and Omega Ministries, Equity and Empowerment, Better Man Than Me Foundation) entities.

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Vince Kostelnik

Content Writer, PPC Specialist
Vince Kostelnik has spent the last 31 years in the B2B and manufacturing arena in a variety of capacities, including 16 years selling, mainly high technology products and the most recent 15 years in a marketing advisory/consulting role. In addition, he is Google Ads Certified and is recognized as a Google Partner managing multiple B2B organization accounts. As such he knows what Return-On-Investment is and works to achieve a positive ROI for all his clients.

Adam Engel

Sales, Information Technology Analysts
Business leader, technology innovator, and infrastructure engineer possessing broad experience in enterprise IT architecture, program management, systems engineering, and administration. Excels at executing in a fast-paced environment requiring flexibility and performance under pressure.

Ellie Robison

Graphic Designer, UI Designer
Ellie is a recent graduate from the University of Iowa, who received a BFA in Graphic Design and Entrepreneurial Management. She was born in San Diego, California, where all her family resides today. Ellie loves designing, especially for clientele who share the same entrepreneurial mindset! Her passions lay within design, art, fashion, and interiors. In her free time, she enjoys yoga or boxing, spontaneous road trips, cooking, and searching for new music.

Build a Website
That Works 24/7

We believe a great digital presence does more than help people find you. It turns interest into lasting partnerships. Your website should serve as a high-performance growth engine that establishes your brand as an industry leader.

If your digital footprint does not reflect the true caliber of your business, we can help. Our team builds strategies that demand attention and earn trust.

Let’s Chat

Ready To Start Your Website Project?

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What our clients say about us

Fannie Hungerford Yoga
ParaYoga Instructor
I was a website novice, and Kiley was the lead designer for the site created for my business as a yoga teacher. He is super reliable, and always communicative in a timely fashion. As we designed he added custom integrations to the site, integrated an e-commerce component, and made it all super slick and inline with Me and my services! What was more valuable is that Kiley and his web design agency taught me (in an accessible way) how to work the back end of my site on my own. And to this day, I can still email him with a question or convern and he always gets back to me and helps promptly.
Mark Kilduff
Owner | MyRQB & Footbridge Motel
After countless other’s that led me wrong – I prayed so hard that I could meet someone who knew what they were doing when it came to websites, traffic, marketing, and SEO. They are one of the only website design companies who listened and as a result, we totally reversed a legacy of mistakes that previous web non-masters had done. So I met Kiley in the worst of times and needed a rescue boat things were so bad. No traffic, no calls, it wasn’t good. But 24 months into it and I’m thrilled to report that business is UP, traffic is coming in regularly and the phone is ringing due to his listening skills and efforts to make a client happy. I’m thrilled to call Kiley one of my trusted advisors!